Woman in a pink floral dress standing beside a brown-and-white horse in a sunlit pasture

Offline Taste.
Online Strategy.

Graphic design, UX/UI, and social content for brands that would rather stand out than fit in.

Work With Me
Explore My Work
Black AlphaDog treat pouch with dog treats, leash, rope toy, tennis ball, and water bowl
Three tan Alameda Resort & Spa soap bars stacked on rough stone blocks against a dark background.
Three tan Alameda Resort & Spa soap bars stacked on rough stone blocks against a dark background.
Rustic horse farm entrance with wood-paneled walls, horse logo, chandelier, and double barn doors
Etalon Pro+Ancestry equine DNA test box and brochure featuring horse genetics, health, and performance testing
Etalon Pro+Ancestry equine DNA test box and brochure featuring horse genetics, health, and performance testing
Spiral-bound Lifetnotes Wisdom affirmation calendar displaying “I choose progress over perfection” on a rustic tabletop.
Woman posing in a black top, cream pants, and knee-high black boots in a dim stable, framed by a blurred horse.
Adapted Wellness chair yoga flashcards featuring chair stands, tree pose, five-pointed star pose, seated side stretch, and seated cat-cow exercises
ResetZone mental wellness app displayed on a desktop monitor and smartphones
Activewear design workspace with Roots website displayed on a desktop monitor, mood boards, clothing sketches, color swatches, fashion photos, and coffee mug
Red Scarf Equestrian lifestyle branding displayed on a sign, laptop ecommerce store, and smartphone featuring luxury handbags and equestrian accessories.
Pair of black grip socks with pink heart embroidery beside yoga and fitness equipment
Laptop displaying the Pella Guild by Juliana website beside a branded business card, coffee mug, pen, and notebook on a desk
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Equestrian woman in riding attire holding a lead rope beside a bridled horse in a stable

Hi, I’m Marina.

Always collecting inspiration,
finding beauty in the everyday,
and noticing the details others overlook.

I’m a graphic designer and creative strategist just outside Toronto, Ontario. I turn everyday observations into design with character, intuitive digital experiences and elevated aesthetic content that feels aligned AND serves a purpose.

What I call it offline taste: an instinct for what endures, shaped by a habit of stepping away from the crowd and finding beautiful things before they become popular or trendy. Online strategy is how that instinct earns its keep, through structure, storytelling, and data that turn attention into loyal customers.

I bring eight-plus years across agency, in-house, and freelance work in the equine, fashion, and wellness worlds.

Horse girl at heart, art and fashion obsessed by default.

As featured in The Plaid Horse Magazine, USHJA Magazine, Eventing Nation, Chronicle of the Horse, Equestrian Canada, Ontario Equestrian, on screen in Heartland on CBC, and on the floor at SPOGA Horse 2023 and AETA International 2025.

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Services

Graphic
Design
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Branding and visuals that work hard for you.

  • Logos, brand identity and style guides
  • Signage and booth displays
  • Packaging, labels and product stickers
  • Pitch decks and brand collateral
  • Fashion illustration and apparel concepts
  • Campaign lookbooks and product catalogues
  • Email templates and Meta ads
UX/UI
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Intuitive interfaces that look the part and work on every screen.

  • Website and landing page design
  • Shopify and e-commerce store design
  • Wireframes and interactive prototypes
  • User research and usability testing
  • Responsive web and mobile interfaces
  • Design systems for brand consistency
  • Information architecture and user flows
  • Accessibility-minded UX/UI audits
Social
Media
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Storytelling that creates community.

  • Social audits, strategy and content planning
  • Account management
  • Short-form video and photography
  • Copywriting, blogs and SEO-friendly articles
  • Meta ads and paid social
  • Influencer and UGC campaigns
  • Sourcing talent and creators
  • Analytics reporting

Tools & Skills

Design

  • Adobe Creative Cloud
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Premiere Pro
  • Figma
  • Canva
  • CapCut
  • iMovie
  • Sketch
  • ProCreate
  • Brand identity
  • Illustration
  • Editorial
  • Typography
  • Layout
  • Concept Development
  • Creative Direction
  • Product Mockups
  • Moodboards
  • Wireframing & Prototyping
  • AODA-Compliant Design

Web & E-Commerce

  • Shopify
  • WordPress
  • Elementor
  • Wix
  • Squarespace
  • MidJourney
  • Figma AI
  • Claude
  • UX/UI Design
  • Responsive Design
  • SEO
  • Multi-Market

Marketing & workflow

  • Google Workspace
  • Microsoft365
  • Notion
  • Flodesk
  • Klaviyo
  • MailChimp
  • Monday.com
  • Asana
  • Meta Ads
  • Google Analytics
  • Email Marketing
  • Influencer Marketing
  • Copywriting
  • Claude
  • ChatGPT
  • Art Direction
  • Competitive Assesments
  • Cross-Functional Collaboration

  • “Marina is our longest-standing collaborator, and for good reason. You can always count on her to deliver incredible content, and she does it with a level of dedication that’s truly rare. We’ve never met anyone who stands behind a brand so wholeheartedly and puts so much care and consistency into the content she shares—day in, day out. On top of that, she’s an absolute joy to work with: kind, genuine, and full of heart.”

    — MAGDALENA FREIDL, PS OF SWEDEN (STOCKHOLM, SWEDEN)

  • "Marina has been part of the Ophena family as an ambassador since 2024, and working with her has been a real pleasure. She brings elegance, care, and dedication to everything she does, and her warmth and team spirit make her someone we can always count on. We’re proud to feature her regularly across our channels and grateful for everything she brings to our team. Anyone who gets the chance to work with Marina is lucky to have her."

    — JESSICA MARIN, OPENA (ALLERØD,
    DENMARK)

  • "I had the pleasure of working with Marina for seven years, and in that time, I witnessed firsthand her outstanding expertise and dedication. With extensive experience in her field, she is incredibly reliable, talented, and highly organized. Marina’s creativity and professionalism shine through in everything she does, and she always delivers exceptional results. Beyond her skills, she is kind, supportive, and a true pleasure to work with. I highly recommend Marina to anyone looking for a top-tier professional who consistently exceeds expectations!”

    — HEATHER SKOLL, LIFENOTES WISDOM INC. (GUELPH, ONTARIO)

  • “I have had the pleasure of working with Marina on multiple occasions, and her work never fails to impress. What sets her apart is her ability to consistently deliver extraordinary, one-of-a-kind creations. She is a true visionary—versatile, innovative, and endlessly creative. I look forward to continuing working with her in the future.”

    — KATHRYN CURREY, FRIDAY PA (NASHVILLE, TENNESSEE)

Close-up of a horseshoe-shaped orthodontic dental arch with multiple circular and rectangular openings

Ready to Work Together?

Bring me your brand, your big idea, or your half-formed vision. Let’s create something memorable together.

Let's Chat