Smartphone displaying Marina Layton’s Instagram equestrian profile with horse photos and videos

Made to be seen.
Designed to connect.

I approach social media with an editorial eye and a strategic mindset to create intentional social experiences. Blending creative storytelling, thoughtful visuals, and authentic UGC to bring brands to life.

Your social media should not only look aesthetically appealing, but feel intentional and connect with your people.

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Social Media Posts & Graphics

Camel-colored belted wool coat with a hood and fur-trimmed cuffs
Camel-colored belted wool coat with a hood and fur-trimmed cuffs
Arpino Italy display of four women’s wool coats in camel, taupe, gray, and black, including fur-collar styles
Red leather Heritage tote bag with brown straps from Red Scarf Equestrian's leather collection
Arpinò Italy FW25 Edition Fabric Guide cover featuring close-up brown and cream textured fabrics
Close-up of a gold equestrian horse bit brooch on a red, black, and yellow plaid fabric background with “Timeless Pieces” text.
Black-and-white E·Qx by Charles Owen equestrian helmet advertisement featuring a rider wearing the Kylō helmet.
Close-up of a silver stirrup pendant necklace worn over a black blouse
Close-up of a hand wearing a silver Cadena Bracelet resting on a bridled polo horse, with modern horseshoe branding.
Woman petting a brown-and-white polo horse in a stable, with “Every piece has a story” and Palmera Polo branding.
Gold equestrian-themed jewelry displayed on a patterned scarf with red and navy accents
Equestrian rider wearing a Kylo by EQx helmet beside a bridled chestnut horse, highlighting adjustable dial-fit, MIPS protection, and three international safety standards.
Woman in white equestrian clothing holding a navy Kylo by EQx dial-fit riding helmet
Older woman practicing chair yoga with hands in prayer pose beneath blooming pink flowers
Black-and-white portrait of Heather seated with hands pressed together, overlaid with the text “Heather’s 4 pillar approach.”
Smartphone displaying an Instagram-style wellness profile with a woman demonstrating lymphatic exercises, meditation tips, and movement class information.
Wellness quote graphic reading, “The truth is: not all yoga is suitable for everybody,” from Adapted Wellness.
Equestrian rider in white clothing carrying a quilted light blue saddle pad in a muddy arena
Person playing piano beside a smartphone displaying the Clefer piano app and music tips
Teton Ridge horse performance advertisement featuring four bridled horses and the tagline “Horses built for performance, backed by science.”
Genetics Unbridled podcast episode 01 cover featuring a cowboy riding a horse with the title “Understanding Kissing Spines.”
Etalon Pro+Ancestry Equine DNA Test kit box and horse hair sample on a stable table
Smartphone displaying a social media photo grid with travel, lifestyle, fashion, horse, and inspirational quote posts.
Person wearing a blue patterned crossbody bag and light blue sleeve, with motivational text reading “get on & try again!”
Luxury PS of Sweden equestrian accessories and white clothing arranged on a bed
Luxury PS of Sweden equestrian accessories and white clothing arranged on a bed

Short Form Videos

Marina Layton on Heartland by CBC
Kylo by EQx from Charles Owen Helmets Review by Marina Layton

Creator-led reel

Product launch

Equestrian riding a horse in an indoor arena with jumping obstacles and a mounted smartphone in the foreground
ETalon Equine Genetics Ancestry DNA Test Review by Marina Layton

Pivo

EtalonDx

Product Review

Product review

White horse legs standing in dark soil beside a black product box with an outlined horse hoof illustration
Close-up of a glittery copper-brown quilted saddlepad with black trim and gold studs on a dark wood floor

Ophena

PS Of Sweden

Charles Owen

Heartland (CBC)

Trend-based content

Product Review

  • “Marina is our longest-standing collaborator, and for good reason. You can always count on her to deliver incredible content, and she does it with a level of dedication that’s truly rare. We’ve never met anyone who stands behind a brand so wholeheartedly and puts so much care and consistency into the content she shares—day in, day out. On top of that, she’s an absolute joy to work with: kind, genuine, and full of heart.”

    — MAGDALENA FREIDL, PS OF SWEDEN (STOCKHOLM, SWEDEN)

  • "Marina has been part of the Ophena family as an ambassador since 2024, and working with her has been a real pleasure. She brings elegance, care, and dedication to everything she does, and her warmth and team spirit make her someone we can always count on. We’re proud to feature her regularly across our channels and grateful for everything she brings to our team. Anyone who gets the chance to work with Marina is lucky to have her."

    — JESSICA MARIN, OPENA (ALLERØD,
    DENMARK)

  • "I had the pleasure of working with Marina for seven years, and in that time, I witnessed firsthand her outstanding expertise and dedication. With extensive experience in her field, she is incredibly reliable, talented, and highly organized. Marina’s creativity and professionalism shine through in everything she does, and she always delivers exceptional results. Beyond her skills, she is kind, supportive, and a true pleasure to work with. I highly recommend Marina to anyone looking for a top-tier professional who consistently exceeds expectations!”

    — HEATHER SKOLL, LIFENOTES WISDOM INC. (GUELPH, ONTARIO)

  • “I have had the pleasure of working with Marina on multiple occasions, and her work never fails to impress. What sets her apart is her ability to consistently deliver extraordinary, one-of-a-kind creations. She is a true visionary—versatile, innovative, and endlessly creative. I look forward to continuing working with her in the future.”

    — KATHRYN CURREY, FRIDAY PA (NASHVILLE, TENNESSEE)

CASE STUDY • SOCIAL MEDIA

Client A

One Year. Measurable Growth.

THE CHALLENGE

Client A initially approached me to establish a distinctive brand identity for her wellness business. As the brand evolved, the focus shifted toward building a stronger digital presence, growing an engaged audience, converting followers into email subscribers, and ultimately converting her digital audience into real-life clients.

THE SOLUTION

I developed a cohesive brand identity and an organic social media strategy centred on intentional content, consistent storytelling, community engagement, and audience growth across Facebook and Instagram.

THE RESULTS

  • +46.3% audience growth

  • +268.4% engagement rate increase

  • +63.2% email list growth through organic social media initiatives

Through strategic, intentional content and consistent brand storytelling, the client strengthened her digital presence and cultivated a growing, engaged community.

Two smartphones displaying social media content, including a woman walking outdoors after knee surgery, alongside green performance statistics of +46.3%, +268.4%, and +63.2%.

CASE STUDY • SOCIAL MEDIA

Client B

Science meets Strategy.

THE CHALLENGE

Client B wanted to grow their digital presence, increase brand awareness, and make complex genetic research more accessible and engaging to horse owners and breeders.

THE SOLUTION

With my team, I developed a cohesive marketing approach combining creative direction and content creation with social media management, influencer collaborations, and paid advertising. Through intentional visual storytelling and educational content, I helped position Etalon as an innovative and trusted voice in equine genetics.

THE RESULTS

  • 3M+ impressions generated through influencer campaigns

  • 200%+ growth in annual organic views/impressions

  • +52.8% in annual audience growth

  • +267% in annual link tap growth

Two smartphones displaying horse-themed social media posts, including equine genetics and a close-up video of a horse.

CASE STUDY • CAMPAIGN LAUNCH

A New Discovery.
A Campaign That Delivered.

THE CHALLENGE

My Client needed to introduce a scientific breakthrough in equine colour genetics while translating complex research into easy-to-understand content that would be creative, aesthetic, educational and drive interest in genetic testing.

THE SOLUTION

With my team, I developed a multi-platform campaign combining creative direction, educational branded social media content, short-form video, and digital advertising. The strategy focused on making scientific discoveries visually compelling, accessible, and relevant to the equine breeding community.

THE RESULTS

Social Media:

  • +300K impressions across multiple platforms

  • +100 shares across multi-platform social content

  • +117.8K views across TikTok

  • +16.6K TikTok interactions through likes, comments, and saves

Google Ads (7-day PMAX campaign):

  • +46K impressions

  • 3K Google Ads clicks

  • 7.15% click-through rate

  • 99.7% optimization score

The campaign increased visibility for Etalon's research, generated strong audience engagement across all social platforms, and converted into +$10k in sales. Overall, this was one of the brand’s most successful campaigns recorded to date.

Close-up of a white horseshoe with nail holes on a plain background

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Bring me your brand, your big idea, or your half-formed vision. Let’s create something memorable together.

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